There are many new marketing ideas currently in vogue. But we want to address those that offer immediate and relevant assistance to your daily marketing effort. We'll talk about seasonal and long-term planning later. But, for now, here are some issues you need to address immediately. Some you may already have addressed. Build  a following. Start an email list and ...

The selection of an appropriate channel to distribute your products to  customers with greatest efficiency is an upfront planning challenge. Of course it is part of the foundation of your enterprise. It is hard to change these after you have completed the rest of your infrastructure. If you are selling through commission representatives and you find it leads to a ...

Never make a decision on either personnel or media based on price. Your best employees will cost you more but produce more and your best media will cost more but will convert to more sales in the long run. So how do you determine the quality of media. One basic way is to know what the people in your area ...

One of our clients was a small manufacturing firm, serving a very specific segment of the hydraulic industry. Their competitive advantage was a 800-number-based 24-hour turnaround on specific types of hydraulic seals, with virtually infinitely microscopic accuracy and perfect composition. They had built a large following among major corporations as a totally reliable, fail-safe supplier of seals in emergency situations. ...

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